Competition has never been so strong in the paper and print market. The printing and publishing industry continues to experience strong competition from the Internet, e-commerce, 'auctions' and emerging countries in Eastern Europe, India and China.

Likewise, the paper and packaging industries face increasing threats from competitive materials while suffering the 'perception' of supplying commodity products to a market that is showing flat/slow growth. In such an environment, the need for added insight has never been more prominent.

In Asia, innovation and rapidly increasing demand mean that the pulp, paper, print and packaging industries are developing apace. Printing companies in China are moving towards digital printing, catching up with the likes of Japan and Western countries. There is also a move away from medium format to larger formats. In South-East Asia, the packaging industries are particularly buoyant, with high technology often devised in Singapore and widely used in countries such as Malaysia. In India, Vietnam and Indonesia, packaging for food and other products is being adopted at a breathtaking pace.

B2B International has established an international reputation for information consulting and analysis within the fields of pulp, paper, print and packaging markets. We have conducted diverse work across Asia, including segmentations of the containerboard, container and specialty packaging markets; assessing opportunities in print management outsourcing and a multi-country study looking at packaging machinery and packaging processes across South-East Asia. Through our close affiliations with the industry we have been keynote speakers for FEFCO at their annual marketing congress.


Our experience covers the entire spectrum of the paper, packaging, printing and publishing supply chains including raw material suppliers, converters, paper manufacturers, packaging manufacturers, printers, press manufacturers, packers and retailers.

Some of the many companies in this sector we have conducted work for over the past two years include Air Products, Ahlstrom, Alistair McIntosh, ExxonMobil, FEFCO, International Paper, Shell European Oil Products, Kraton Polymers, Tullis Russell, UKTI and Williams Lea . Projects have included assessment and analysis of customer satisfaction, employee satisfaction, segmentation, market assessment, new product development and brand positioning.

For further information on B2B International’s market research and consultancy services in Asia, please call: +86 (0) 10 6515 6642 or email beijing@b2binternational.com

Alternatively you can call our UK Head Office on: +44 (0)161 440 6000 and one of our team will be pleased to help.