Marketing & Sales Training
As a company that is founded on decades of marketing and strategy experience, we are ideally placed to provide training courses, and do so across Europe, Asia and the Americas.
Like the other parts of our offering, our training courses combine 3 crucial aspects:
- in-depth understanding of our clients’ needs
- years of marketing experience
- the ability to base our courses on firm evidence, plus our experience of working for diverse clients across industries and the globe
In tandem with our partner MarketAbility, B2B International China offers Marketing and Sales training courses which include a series of workshops with a high proportion of practical learning opportunities, following the principle of:
Learn > Practise > Apply > Implement
- Learn the concept, model or tool
- See how others have practised its application successfully
- Apply the concept, model or tool to your own business
- Decide how you can implement it in your business
The Marketing and Sales Academy workshops are designed specifically for new and active marketers, and are led by experts with practical experience.
- Our range of workshops is designed to meet the needs of those new to marketing, those from a non-marketing background and more experienced marketers.
- All of our courses are run by marketing experts with hands-on experience.
- The courses make extensive use of case studies from the industry and from other relevant markets.
- Take-away checklists, computer tools and marketing models are provided
Companies who have participated in previous workshops include blue-chip organisations from across the globe. A list of recent clients in this area includes:
Accor Services, Akzo Nobel, Ascendas, Atlas Copco, BASF, BP Chemicals, Ciba Speciality Chemicals, COFCO, Degussa Hüls AG, Deutsche Telekom, Dow Chemical, Dow Corning, DSM, Dynea, ESHA, FMC, Grundfos, Kemira, Lonza, Lubrizol, Michelin, Montell Polylefins, New World, Nova Chemicals, Pharmacia & Upjohn, Shell Chemicals, SRI International, thermPhos, Tiszachem, Total Fina, Townsend Tarnell, UCB, Uniqema.
In addition to our ‘off the shelf’ courses, we also offer a range of bespoke training workshops to meet your needs.
For further information, please call us on: +86 (0)10 6515 6642 or email beijing@b2binternational.com. Alternatively, you can call our UK Head Office on: +44 (0)161 440 6000 and one of our team will be pleased to help.
english | 