B2B International Training Team
Phil Allen
Marketing expert, chemicals and plastics industry specialist, B2B specialist: segmentation, differentiation, customer value, channel, branding, pricing, implementation, CVM.
Paul Hague
Market research/Branding expert, B2B specialist: market intelligence, segmentation, branding, communications, pricing.
Matthew Harrison
Market research expert.
Alaric Fairbanks
Market research specialist and China markets expert.
Jason Zhang
Strategic marketing expert.
Siew Wong
Market research expert specialising in qualitative techniques.
Arie de Boer
Marketing expert, industrial marketing specialist: segmentation, differentiation, channel, communications, implementation.
Mike Crosswell
CVM expert, industrial marketing specialist: segmentation, CRM, key account management, benchmarking, implementation.
Professor Michael Halliday
Marketing and Asia specialist. Broad-based experience of B2B and B2C marketing of products and services.
Bernard Kaminker
Marketing expert, marketing finance specialist: segmentation, differentiation, pricing, implementation.
Terry Kendrick
Marketing expert, market research and IT specialist: market intelligence, segmentation, customer value, implementation.
Carol-Ann Morgan
Marketing expert, market research specialist: market intelligence, segmentation, customer value, customer satisfaction.
Omar Shamma
Broad-based marketing and sales excellence expert, with first-hand experience of developing new business in the China market. Chemicals, plastics and construction markets specialist.
James Thorne
Marketing expert, marketing strategy specialist: segmentation, differentiation, customer value, branding, pricing, implementation.
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