Petrochemicals Market Research in China and Asia
As elsewhere in the world, the petrochemical industry is critical to Asian economies. Throughout much of the continent, countries’ oil and gas industries are characterised by a gradual progression from public sector to private sector, or at the very least a move towards deregulation and an increasing presence of foreign companies.
In China, the petrochemical industry is a key pillar of the economy, and dominated by the public sector giants Petrochina and Sinopec. However, through a series of joint ventures, Western majors such as Shell are gaining greater access to the market, which is offering increasing opportunities across diverse areas. Japan is arguably an even more difficult market to penetrate; indeed this country’s more limited natural resources have resulted in a high reliance on imports of oil, and therefore an increasing focus on the nuclear sector. Other Asian countries where market research is frequently sought include: Singapore, where a number of oil majors have their regional presence and also some R&D capacity; the increasingly important Malaysia; and India, where the private sector company Reliance is targeting synergies with Indian Petrochemicals Corporation Ltd (IPCL), which is gradually being privatised.
The B2B International group has experience of conducting market research across Asia in all parts of the market. Some of our recent projects include:
- Worldwide strategic customer satisfaction study for a global oil producer
- Investigation of opportunities for offering technical consultancy to lubricants and additives companies
- Segmentation and CVP development for a producer of metal working oils
- CVP development, customer satisfaction and segmentation studies for a multinational oil company
- International customer satisfaction study for a producer of lubes
- Market assessment and concept study for an oil company
- Needs assessment for product bundling for fuels and lubricants
- Numerous training courses, on issues such as value-based marketing, fuels pricing and differentiation in commoditised markets
- Segmentation of market for fleet lubricants users
- Marketing training for a multinational company’s bitumen division
- Assessment of the Chinese market for alternative transport fuels
Some of the many companies our group has worked for include SEOP, Shell Bitumen, Shell Gas, Petro-Canada, Norsk Hydro, Univation, Infineum, ExxonMobil, Tata and Shell Global Solutions.
For further information on B2B International’s market research and
consultancy services in Asia, please call: +86 (0)10 6515 6642 or email beijing@b2binternational.com. Alternatively, you can call our UK Head Office
on: +44 (0)161 440 6000 and one of our team will be pleased to help.
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